India / Consumer

Habuild expands into strength training and nutrition as subscriptions drive profitability

A bootstrapped wellness platform shows repeat-user models can build sustainable, profitable scaling in consumer health.

Habuild, which began offering free yoga during the pandemic, has grown into a profitable digital wellness platform with Rs 112 crore revenue and Rs 57 crore net profit in FY25. The platform is now expanding into strength training and AI-led nutrition tools, driven primarily by repeat subscriptions.

Published · significance 43 of 100 (low) · 1 source

What happened

Habuild, a digital wellness platform that started with free yoga sessions during Covid, won the Bootstrap Champ award at the ET Startup Awards 2026. The company reported Rs 112 crore revenue and Rs 57 crore net profit in FY25 and is expanding into strength training and AI-powered nutrition offerings.

Why it matters

The company demonstrates that consumer health platforms can achieve profitability and scale through subscription models without venture capital. Its expansion into adjacent wellness categories—strength training and AI nutrition—shows how repeat-user businesses can diversify revenue while maintaining unit economics.

What changes

Habuild now competes across a broader wellness landscape beyond yoga, leveraging AI-driven personalisation in nutrition to deepen user engagement and lifetime value.

India angle

Habuild's profitability through bootstrapping and subscription models offers a template for Indian healthtech and wellness startups seeking sustainable growth without heavy venture funding.

Sources

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